Grope well.

Get this straight.  You are no longer a lone creative genius charged with having a great idea then powering it forward.  You are part of a group of people with different skills around the table, each offering perspective and ideas.  You’ve got PR people, talent agents, designers, social people, technologists, media people, and probably a few vendors from the media world as well.  Yeah, it’s lonely in there.  Watch the game and see where the opportunity presents to influence or inject the big idea.  In the end, that’s what everyone around the table needs, whether they know it or not.  The trick isn’t just to have the idea.  It’s to have it and figure out how to help everyone else recognize it and adopt it.  And the idea might not come from you.

It might be that pesky person across the table from you.  Pay attention.

About David Fowler

David Fowler is an Executive Creative Director in advertising in New York City.
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