Meeting of meetings.

You’ve heard it before.  This meeting is going to be the end of all meetings.  The one where the veil will be lifted, the balance swung to either great victory or the abyss of failure.  Right.  This may indeed be the meeting that will break the camel’s back, but more than likely it will be another stop along the way, a step forward or backwards.   Ours is an iterative business.  That means you figure it out as you go.  Be careful about amping up everyone over one moment in time.  Better to have constant, focused vigilance than one wild-eyed moment where you think you must pull it all together lest the sky fall.

Too many meetings to end all meetings will eventually mean none of the meetings matter to anyone any longer.  Sure as hell, you’ll have the real end-all meeting when nobody cares to care anymore.

About David Fowler

David Fowler is an Executive Creative Director in advertising in New York City.
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