Share the T-shirt.

The most experienced and costly creative people simply cannot do the T-shirt.  That’s like killing a fly with a sledgehammer.  You may eventually kill the fly, but not without putting a lot of costly holes everywhere in the process.  Look around.  Are there young strivers in your midst?  They would kill to do the T-shirt.  Be generous and ply your experienced, expensive brain on high-value assignments.  Let somebody else have the idea for you.
Your boss will recognize that you’ve graduated.  The young kid will love you forever.

About David Fowler

David Fowler is an Executive Creative Director in advertising in New York City.
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