The weekly ritual.

Every Monday (or Tuesday) first thing, insist that everyone get around the table.  It’s called a status meeting.  I know, you think this is something the account team should do.  You think this is so basic it goes without saying.  You think it’s a waste of time.  Actually, it’s the one place you’ll learn what level of hell things are really sitting on, and have a chance to ask for help or beg forgiveness.  A lot can change in a week, for better or worse.  Do you want to be the last to know?
The same time, every week.  Every week, without fail.  No matter what.  Do this meeting.

About David Fowler

David Fowler is an Executive Creative Director in advertising in New York City.
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